Resume & Curriculum Vitae

Executive & Strategic Communications | External & Public Affairs

Selected Impact

Led communications strategy supporting more than 300% growth in website traffic through integrated digital marketing and audience engagement initiatives.

Increased social media audience growth by 23%.
Improved student email engagement by 15%.
Supported enrollment and registration campaigns contributing to semester-over-semester growth ranging from 6% to 13%.
Achieved 100% organizational adoption of the institution's SharePoint internal communications platform within three years.
Manage a $378,000 communications budget and additional grant-supported marketing initiatives.
Lead a team of five communications professionals and previously supervised teams of up to 13 employees.
Earned NCMPR recognition for recruitment marketing, video production, and graphic design campaigns.

EDUCATION

Master of Arts, Communication
Eastern New Mexico University – Portales, NM

Bachelor of Science, Communication
University of Wisconsin – Eau Claire, WI

Northland Pioneer College | Associate Vice President of Communications | 2022–Present

Serve as the college's chief communications officer, leading enterprise-wide communications, marketing, media relations, branding, public information, and stakeholder engagement strategies. Advise the President and executive leadership team on organizational messaging, crisis communications, strategic initiatives, and public affairs while directing communications efforts that support enrollment, workforce development, accreditation, and institutional priorities across a multi-campus college serving rural and tribal communities.

Northland Pioneer College | Community & Corporate Learning | 2020–2022

Led communications, program development, stakeholder engagement, and growth initiatives for the college's non-credit and workforce development division. Expanded community education offerings, strengthened partnerships with businesses and community organizations, and guided the division's transition to online learning during the COVID-19 pandemic.

Blossom Digital Marketing | Digital Marketing | 2019–2020

Provided strategic marketing, communications, and digital engagement services for businesses across multiple industries. Developed integrated campaigns, managed digital advertising initiatives, strengthened online presence, and helped organizations connect with customers through data-informed communication strategies.

Marshfield Medical Center | Community Relations Manager | 2017–2019

Directed community relations, public affairs, advocacy, and communications initiatives for a regional healthcare organization. Built partnerships with government agencies, public health leaders, nonprofit organizations, and community stakeholders while leading outreach efforts designed to improve healthcare access, community awareness, and public engagement.

Dove Healthcare | Employment Marketing Specialist | 2016–2017

Led recruitment marketing and employer branding initiatives supporting multiple healthcare facilities. Developed workforce attraction strategies, strengthened relationships with educational institutions and recruitment partners, and implemented communication campaigns designed to support organizational staffing and workforce development goals.

Cornell Area Care Center | Manager of Market Development | 2013–2016

Directed marketing, business development, community engagement, and stakeholder relations efforts for a long-term care organization. Led strategic outreach initiatives, developed community partnerships, and supported organizational growth through communications, relationship building, and public engagement activities.

Menards/Menard Inc. | Advertising Production Manager | 2002–2013

Managed advertising production operations for one of the nation's largest home improvement retailers. Led multimedia production teams, coordinated large-scale advertising campaigns, and oversaw the development and distribution of television, radio, digital, and training content supporting a nationwide retail operation.

SELECTED HONORS & PUBLICATIONS

Co-Author, Higher Learning Commission Accreditation Report - Criterion II, Northland Pioneer College (2024)
Co-Author, Rusk County Community Health Needs Assessment (2019)
Co-Author, AHCA Gold Award Submission (2017)
Lambda Pi Eta Honor Society | Social Media Director
Mayor’s Citizenship Award, City of Cornell, WI (2015)

CORE COMPETENCIES

Institutional Communications Strategy
Brand Development & Reputation Management
Public Relations & Crisis Communications (PIO)
Enrollment Marketing & Market Research
Data-Informed Strategic Planning
C-Suite Collaboration & Board Relations
Media Relations & Government Affairs
Digital Transformation & Content Ecosystems
Cross-Functional Team Leadership
Budget Oversight & Resource Optimization

COMMUNITY LEADERSHIP

Member of national marketing and public relations organizations (National Council of Marketing and Public Relations, American Marketing Association, Public Relations Society of America, etc.)
Member and partner of local chambers, senior wellness boards, and mental health coalitions
Led grassroots campaigns, educational initiatives, and grant facilitation across rural Arizona and Wisconsin
Active in 4-H leadership and rural education advocacy

TECHNICAL SKILLS

Adobe Creative Suite (Photoshop, InDesign, Premiere, Illustrator)
Microsoft Office, SharePoint, Salesforce
Website CMS (WordPress, Drupal, etc.)
Google Ads & Analytics, Meta Business Suite
Email Marketing (Mailchimp, Brevo, Constant Contact)
Social Media Management Tools (Hootsuite, Buffer, Later)
CRM & SIS: Jenzabar, Xenegrade
Event & Registration Tools: Eventbrite, Red Podium
EMR Systems: EPIC, Point Click Care

Print Resume

Please keep my resume on file in case you think I may be a good fit with your organization either now or in the future. Feel free to contact me with any questions.

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