Resume & Curriculum Vitae 

EXECUTIVE LEADER IN STRATEGIC COMMUNICATIONS & BRAND MANAGEMENT

Visionary communications executive with 20+ years of experience driving brand elevation, stakeholder engagement, and institutional reputation across higher education, healthcare, public service, and private sectors. Proven success leading cross-functional teams, advancing enrollment and fundraising goals, and aligning messaging with strategic initiatives. Adept at navigating complex, regulated environments and scaling high-impact communications to support organizational growth and mission.

EDUCATION

Master of Arts, Communication
Eastern New Mexico University – Portales, NM | 2023
Emphasis: Marketing & Public Relations Management

Bachelor of Science, Communication
University of Wisconsin – Eau Claire, WI | 2001
Emphasis: Electronic Media • Minor: Mathematics

PROFESSIONAL EXPERIENCE

Northland Pioneer College – Navajo & Apache Counties, AZ
Director of Communication | July 2022 – Present

• Lead enterprise-wide communication strategy for a multi-campus, rural community college serving a diverse student body.

• Oversee branding, media relations, executive messaging, digital marketing, and event promotion.

• Serve as chief advisor on strategic messaging for accreditation, enrollment, donor campaigns, and legislative outreach.

• Built and manage college-wide internal communication systems to support transparency and collaboration.

• Led campaigns yielding double- and triple-digit growth in web traffic, student engagement, and program awareness.

Founder & Principal Consultant | Ranch Hand Marketing | 2020 – Present

• Provide communications consulting and full-service digital marketing for nonprofits, entrepreneurs, and educational institutions.

• Design integrated campaigns aligned with client goals using SEO, PPC, email, and social media strategies.

• Deliver branding, website design, and training tailored to rural and underserved markets.

Northland Pioneer College  – Navajo & Apache Counties, AZ
Community & Corporate Learning | 2020 – 2022

• Developed and launched online and hybrid programming during COVID-19, doubling enrollment in community education.

• Built partnerships with chambers, workforce boards, and employers to expand adult learning and workforce development programs.

Blossom Digital Marketing - Show Low, AZ
Digital Marketing Specialist | 2019- 2020

• Developed and executed targeted digital advertising campaigns, including display ads, keyword targeting, and social media promotions for local and regional clients.
  
  

• Managed client relationships by providing campaign strategy, performance analytics, and ongoing consultation to optimize results.
  
  

• Created engaging digital content and visuals aligned with brand guidelines to increase online visibility and customer engagement.

Marshfield Medical Center – Ladysmith, WI
Community Relations & Marketing Manager | 2017 – 2019

• Directed internal and external communications, media relations, and community outreach initiatives for a rural hospital.

• Managed a $250K regional marketing budget and contributed to strategic health planning reports.

Dove Healthcare – Chippewa Valley, WI
Employment Marketing Manager | 2016 – 2017

• Developed innovative recruitment marketing strategies across multiple facilities; increased applicant engagement significantly.

• Built partnerships with technical colleges and workforce programs.

Cornell Area Care Center – Cornell, WI
Manager of Market Development | 2013 – 2016

• Oversaw marketing, fundraising, and public engagement for senior care services; secured grants and industry recognition.

• Co-authored AHCA Gold Award-winning application.

Menards, Inc. – Eau Claire, WI
Advertising Production Manager | 2002 – 2013

• Directed national broadcast production for 500+ TV and 200+ radio spots annually.

• Managed the $64M Share Builder loyalty campaign and ensured brand alignment across media.